Advertising Opportunities

Testimonial

I highly recommend advertising with Michigan Pharmacists Association (MPA). The staff was extremely helpful in assisting me with understanding the advertising options, and placement of the advertisement. When I needed to renew the ad, it was handled quickly and efficiently; a real testimony of MPA's customer service.

—Susan Elowski, Thunder Bay Commuity Health Service, Inc.

Michigan Pharmacists Association (MPA) allows organizations to build their brand through unique advertising solutions. MPA offers display advertising in our quarterly journal, an opportunity for companies to sponsor our member newsletter and online advertising on our website. You'll have multiple opportunities to increase awareness of your products and services to your target audience and combine opportunities to create an affordable package deal that suits your needs. Explore the possibilities below and contact us if you have any questions!

Our Rate Card and Media Kit

Click here or on the image at the right to view our 2017 advertising kit, which includes information about MPA and our membership, why you should advertise with our Association, an outline of all advertising opportunities, special pricing details and contracts.

 


About Us

Our Mission
The mission of MPA is to serve members by providing support, advocacy and resources that ultimately improve patient care, safety, health, and the practice of pharmacy.

Our Vision
MPA, as the leader of pharmacy professionals in Michigan, is the premier source of professional development, information and practice innovations. Through the active involvement of its diverse members, MPA is an influential force in developing health policy and optimizing patient health, safety, and medication management.

Our Membership
MPA membership is comprised of pharmacists and pharmacy technicians who practice in different areas of pharmacy, as well as student pharmacists.

Circulation

    • Approximately 3,200
Member Practice Areas

    • Community pharmacists: 38.8 percent
    • Student pharmacists: 18.4 percent
    • Health-system pharmacists: 21.7 percent
    • Other (associate members, etc.): 5.5 percent
    • Pharmacy technicians: 11.4 percent
    • Consultant pharmacists: 4.2 percent
Member Gender Demographics

    • Female: 52.6 percent
    • Male: 47.4 percent
Member Age Demographics

    • Ages 20-29: 6.4 percent
    • Ages 30-39: 12.9 percent
    • Ages 40-49: 16.1 percent
    • Ages 50-69: 48.1 percent
    • Ages 70-101: 16.5 percent
Please note that not all members designate a practice area or supply their gender and age information. Based on 2014-2015 data.

Why Advertise to Our Members?

  • MPA reaches pharmacy professionals who practice in a wide variety of settings, including community, health-system, retail, academia, student pharmacists, pharmacy technicians, new practitioners, retired pharmacists and more.
  • A majority of MPA members (86.6 percent) prefer to read printed copies of the journal.
  • People have new wants and needs every day. Whether it’s a student pharmacist looking to jump start their career, or a pharmacy owner in search of new technology, pharmacists and pharmacies have varying demands. According to a study about how America shops and spends, more than 8 in 10 adults (81 percent) said they had taken some action in the past 30 days as a result of seeing a print ad.
  • We try to make advertising affordable for your company! Advertising in multiple issues of Michigan Pharmacist journal brings down your cost per ad, and we offer specials throughout the year to help you save even more.
  • We offer advertising in print and online, allowing you to combine different opportunities together and work with us on a package that meets your needs.
  • Our publications are also archived on the MPA website, providing even more opportunities for people to see your ad.
  • Conventional wisdom says that your audience needs to be exposed to your ad 2.5 times for it to sink in and build awareness. Just like dieting, advertising gets the best results over time. Each ad builds on prior brand recognition.
  • Being a consistent advertiser will help you gain loyalty from our members, which provides you with other chances to connect. For example, an Annual Convention attendee may recall seeing your ad multiple times in Michigan Pharmacist journal, enticing them to stop by your booth in the Exhibit Hall and find out more about your company.
  • Exhibiting at one of our events during the year (the Northern Michigan Pharmacy Education & Suppliers Seminar, MPA Annual Convention, etc.)? Great! You're offered exclusive discounts on advertising. In addition, Community Pharmacy Council and associate members of MPA are eligible for discounted pricing on advertising!

Our Print Advertising Opportunities

MICHIGAN PHARMACIST

Michigan Pharmacist is the official journal of MPA that provides valuable information about the issues facing pharmacy today, serving as a primary reference source on legislation impacting pharmacy, upcoming education opportunities, newly-approved medications, patient-focused care and more.

    • Circulation: Approximately 3,200
    • ScheduleMichigan Pharmacist is mailed/emailed the first week of January, April, July and October.
    • Advertising Deadline: The first day of the month prior to publication.
    • Publication Dates:
        • Jan./Feb./March—Jan. 5
        • April/May/June—April 5
        • July/Aug./Sept.—July 5
        • Oct./Nov./Dec.—Oct. 5

Michigan Pharmacist 
Advertising Rates

Size/Ad Type  Dimensions 1 x 3 x 5 x
Four Pages 7 x 10.5" (7.25" x 10.75" bleed), per page
$3,900 $3,550 $3,325
Three Pages 7 x 10.5" (7.25" x 10.75" bleed), per page
 $2,900 $2,650 $2,425
 Two Pages 7 x 10.5" (7.25" x 10.75" bleed), per page $2,000 $1,700 $1,500
 Back Cover  7 x 10.5" (7.25" x 10.75" bleed)  $1,750 $1,485 $1,300
 Inside Front Cover  7 x 10.5" (7.25" x 10.75" bleed) $1,600 $1,360 $1,200
 Inside Back Cover  7 x 10.5" (7.25" x 10.75" bleed) $1,600 $1,360 $1,200
Full Page  7 x 10.5" (7.25" x 10.75" bleed) $1,200 $1,020 $900
Half Page 7" x 5.25" (horizontal); 3.5" x 10.5" (vertical) $800 $680 $600
Quarter Page 3.5" x 5.25" $475 $400 $350

















Please see our advertising kit for specifications, including submission details, right of refusal statement, payment information and cancellation policy.

Our Electronic Newsletter Advertising Opportunities

MPA, its practice sections and affiliated chapters (the Consultant ad Specialty Pharmacists of Michigan, Michigan Society of Community Pharmacists, Michigan Society of Health-System Pharmacists and Michigan Society of Pharmacy Technicians) publish a variety of electronic newsletters that companies can advertise in. These publications and advertising opportunities are detailed below.

MPA E-NEWS
MPA E-news is the Association’s electronic newsletter, e-mailed to approximately 3,200 members. It provides breaking pharmacy news, important updates that impact pharmacy practice, continuing education opportunities, upcoming events and classified ads.

MPA E-news Advertising Rates

Size/Ad Type Dimensions Two Months Six Months One Year
Horizontal Banner Ad 5.5" x 1.375" $350 $850 $3,150

 

 

Size/Ad Type Dimensions One Month Three Months Six Months
Featured/Sponsored Ad 5.5" x 1.375" $100 $250 $650






NEW PRACTITIONER EXCHANGE
The New Practitioner Exchange is an electronic, interactive PDF publication, e-mailed to approximately 1,000 new practitioner and student pharmacist members. It provides recent graduates and student pharmacists with the opportunity to connect with one another, exchange ideas and share helpful tips to achieving a balanced lifestyle. The publication is designed to cover "nonclinical" topics, providing a unique member benefit for pharmacy professionals just getting started with their careers.

 New Practitioner Exchange Advertising Rates

Size Dimensions 1 x 2 x 3 x 4 x
Full Page 8.5" x 11" (8.75" x 11.25" bleed) $900 $1,600 $2,400 $3,300
Half Page 8" x 5" (horizontal); 3.75" x 10.5" (vertical) $500 $900 $1,300 $1,800
Quarter Page 3.75" x 5" $275 $500 $775 $900

 

 

 

 

MSHP MONITOR
The MSHP Monitor is the Michigan Society of Health-System Pharmacists' electronic newsletter, e-mailed to approximately 550 health-system pharmacist members. It provides health-system pharmacy news, clinical updates, residency articles and more.


MSHP Monitor
Advertising Rates

Size Dimensions 2x 6x 12x
Horizontal Banner Ad 5.5" x 1.375" $350 $1,300 $2,400
Featured/Sponsored Ad 5.5" x 1.375" $350 $1,300 $2,400

 

 

 


COMMUNITY CONNECTION

The Community Connection is the Michigan Society of Community Pharmacists' electronic newsletter, e-mailed to approximately 1,200 community pharmacist members. It provides news relevant to pharmacists practicing in the community setting.

Community Connection Advertising Rates

Size Dimensions One Edition Two Editions Three Editions
Horizontal Banner Ad 5.5" x 1.375" $100 $175 $250
Featured/Sponsored Ad 5.5" x 1.375" $50 $125 $200

 

 

 



TECH CONNECT

Tech Connect is the Michigan Society of Pharmacy Technicians' electronic newsletter, e-mailed to approximately 400 pharmacy technician members. It provides important information to pharmacy technicians, features technicians throughout the state, provides updates on legislation impacting practice and includes fun material to help technicians brush up on their skills.

Tech Connect Advertising Rates

Size Dimensions One Edition Two Editions Three Editions
Horizontal Banner Ad 5.5" x 1.375" $100 $175 $250
Featured/Sponsored Ad 5.5" x 1.375" $50 $125 $200

 

 

 



THE CONSULTANT

The Consultant is the Consultant and Specialty Pharmacists of Michigan's electronic newsletter, e-mailed to approximately 150 consultant pharmacy members. It provides news relevant to pharmacists practicing in the consulting field, including long-term care, managed care, nuclear pharmacy, home infusion and more.

The Consultant Advertising Rates

Size Dimensions One Edition Two Editions Three Editions
Horizontal Banner Ad 5.5" x 1.375" $100 $175 $250
Featured/Sponsored Ad 5.5" x 1.375" $50 $125 $200

 

 

 


Please see our advertising kit for specifications, including submission details, right of refusal statement, payment information and cancellation policy.


Our Website Advertising Opportunities

MPA WEBSITE
The MPA website provides valuable information and resources to members, pharmacy professionals and the public 24 hours a day. Overall, we average nearly 120,000 total visits per year and 297,000 page views per year. Online ads provide a simple and cost-effective way for your company to increase brand awareness and visibility while driving traffic to your website and/or exhibit booth at one of our events. Website visitors include pharmacy professionals in a wide variety of practice settings, student pharmacists, and persons and institutions with a special interest in pharmacy.

Website Advertising Rates

 Size Page/Location  1 Month 6 Month   1 Year
12.5" x 1.5" (horizontal) Homepage Slider $1000 $5,800 $9,000
12.5" x 1.5" Homepage $700 $3,500 $6,300
3.125" x 5.25" (vertical); 9.5" x 1.5" (horizontal) Internal Page $500 $2,550 $4,500

Ads can be placed on most pages on the website. Please note that approximately half of our website pages are accessible to members only. If you have specific questions, or if you would like temporary access to members-only pages to evaluate your ad placement options, please contact Kristina Bird, director of communications, at Kristina@MichiganPharmacists.org, or Bridget Long, MPA administrative assistant, at Bridget@MichiganPharmacists.org.

Our Classified Advertising Opportunities

ONLINE CLASSIFIEDS
Companies can reach a large audience of valuable candidates for a job opening at their organization or share information about new offerings such as a product or service through MPA online classified advertising. Ads will be posted on our website, with an optional add-on of inclusion in MPA E-news, our member newsletter that's e-mailed out to our nearly 3,200 members and 8,000 nonmembers every other Wednesday, as well as our Twitter and LinkedIn social media accounts. 

Online Classified Advertising Rates

Size Advertising Type Price Per Ad
Per 500 words Online Only (up to 90 days) $350
Online - 500 words
E-news: Listing and
Short Description
Online and MPA E-news $350+
1-run = $75
2-runs = $100
3-runs = $125
4-runs = $150
5-runs = $175
6-runs = $200
Online - 500 words
Twitter - 131 characters
Online and Twitter $350+
1-post = $50
2-posts = $75
3-posts = $100
4-posts = $125
5-posts = $150
6-posts = $175
Online - 500 words
LinkedIn - 250 words
Online and LinkedIn $350+
1-post = $50
2-posts = $75
3-posts = $100
4-posts = $125
5-posts = $150
6-posts = $175

Pricing above is per ad. Ads are limited to 500 words. Ad will run for a maximum of 90 days. If you would like your ad to continue running after this time, you must pay an additional ad placement fee. If you take your ad down because the posting has ended or the position is full prior to the end of 90 days, the full payment still applies. If you have any questions, please contact Kristina Bird, director of communications, at Kristina@MichiganPharmacists.org, or Bridget Long, administrative assistant, at Bridget@MichiganPharmacists.org.

Please see our advertising kit for specifications, including submission details, right of refusal statement, payment information and cancellation policy.

Our Social Media Advertising Opportunities

SOCIAL MEDIA
MPA offers Twitter advertising to help businesses with quick and simple promotion of their job offer, product or service! Twitter allows users to gain in-the-moment updates on topics of interest to them. Using hashtags in your advertisement also marks keywords or topics in the Tweet to help categorize your message and easily target certain audiences. Reach our more than 2,400 followers with Twitter advertising! To view MPA’s Twitter feed, visit www.Twitter.com/MIPharmacists.

Social Media Advertising Rates

Size Advertising Type 1 x 2 x 5 x
Limited to 131 Characters (including spaces) One Tweet $30 $50 $100

Please note that although Tweets are typically 140 characters, MPA includes “Paid Ad:” before your Tweet content. If you choose the two-time or five-time option, please note that it will be at the discretion of MPA when the ad is sent out. If there is a deadline related to your message such as a job posting close date, please be sure to indicate that on your contract.

Our Advertising Specials

Please review the following advertising specials to see if you qualify for discounted rates.

MPF Health Professional Leadership Academy Congratulatory Ad
The Michigan Pharmacy Foundation Health Professional Leadership Academy is a nine month-long program aimed at strengthening professional and leadership skills. The sixth class will wrap-up their journey in the spring of 2018. Colleagues and mentors of the Academy year six participants are encouraged to congratulate them on this accomplishment by placing an ad in the July 2018 issue of Michigan Pharmacist journal. Include a special celebratory message to wish them well as they apply new professional skills to their everyday practice and personal endeavors.

Check back spring of 2018 to access the contract to place your ad! 

MPA Event Exhibitors and Sponsors
Companies who exhibit at MPA events (Annual Convention & Exposition, Northern Michigan Pharmacy Education Seminar, MSHP Annual Meeting, etc.) or who serve as sponsors are eligible for discounts on advertising to encourage further exposure to our members and other audiences. Whether you advertise before the event to make pharmacy professionals aware that you'll be exhibiting or providing support, after the event to engage in follow-up or during both timeframes, MPA is committed to helping you share information about how your products and services will benefit our audiences. Those companies who exhibit at one event or serve as a sponsor at one event during the calendar year are eligible for a 10 percent discount on regular advertising rates.

Those companies who exhibit at two or more events or serve as a sponsor at two or more events during the calendar year are eligible for a 20 percent discount. Please indicate 'MPA Exhibitor' or 'MPA Sponsor' under special pricing and which events your company exhibited at or sponsored under special instructions on your advertising contract and your discount will be applied. For more information about exhibit and sponsorship opportunities, click here.


Community Pharmacy Council Members
The MPA Community Pharmacy Council provides key corporate organizations with an opportunity to participate in the policy development and strategic public relations efforts in the state of Michigan. The primary purpose of the Council is to facilitate the coordination of community pharmacy strategies between chain pharmacy, wholesalers, pharmacy software vendors and MPA. The Council focuses its efforts on professional issues in the legislative and public relations areas.

One of the benefits of Council membership is a 10 percent discount on advertising in Michigan Pharmacist journal. For additional information or to join, please contact Larry Wagenknecht, MPA chief executive officer, at Larry@MichiganPharmacists.org. If you are already a Council member, please indicate 'Council member' under special pricing on your advertising contract and your discount will be applied.


MPA Associate Members
Associate members are eligible for a 5 percent discount on all forms of advertising. Please indicate 'Associate Member' under special pricing on your advertising contract and your discount will be applied.


Please note that if your company falls in more than one of the above categories, the rate that's most beneficial to your organization will be applied. Only one discount can be applied to an advertising insertion order. Exhibitor, sponsor and membership status will be verified with the appropriate MPA staff.



Our Advertising Contracts

Click on the links below to access fillable PDF contracts. Instructions for using fillable PDF forms are available online. Completed contracts should be e-mailed to MPA. If payment information is not provided on your contract, MPA will send you an invoice after your ad has completed running. Contracts can be e-mailed to Bridget@MichiganPharmacists.org, or faxed to (517) 484-4893.


Contact Us
MPA is willing to work with your company to combine opportunities together and create a package advertising deal that meets the unique needs of your organization. If there's something you don't see above, inquire about it! We also have design services available for an extra fee.

For more information on advertising with MPA, please contact Kristina Bird, MPA director of communications at (517) 377-0232, Kristina@MichiganPharmacists.org, or Bridget Long, MPA administrative assistant, at (517) 377-1220, Bridget@MichiganPharmacists.org.