Advertising Opportunities

Michigan Pharmacists Association is THE professional society for pharmacists, pharmacy technicians, student pharmacists and educators in the state. MPA offers advertising solutions in key publications and online communications to reach your targeted audience. Explore the possibilities below!

2012 Advertising Information Now Available!
View our 2012 Advertising Kit here, which includes a publication listing, rate card, readership and statistics, Web site advertising information sheet, special Annual Convention exhibitor pricing, journal issue specials and contracts.

 



Current Advertising Deadlines and Promotions
  • Deadline for display advertising in July Michigan Pharmacist: June 1
  • Deadline for classifieds in July Michigan Pharmacist: June 1
  • Online and e-mail advertising and classifieds accepted anytime

CURRENT ADVERTISING SPECIALS
Advertise in the July and October issues of the journal and receive the following discounts on full-color display advertising (pricing still applies if a different size is chosen for each issue):

  • Back cover: $1,250 per issue
  • Full page: $1,000 per issue
  • Half page: $575 per issue
  • Third page: $425 per issue
  • Quarter page: $325 per issue
Annual Convention Exhibitor Promotions

Companies that exhibit at the 2012 MPA Annual Convention & Exposition have the opportunity to take advantage of discounts on display, classified and Web site advertising with the Association throughout the year, as well as special package deals to continue gaining maximum exposure to their target audience.

DISPLAY ADVERTISING
Take advantage of the following special pricing on full-color display advertising:

  • Back cover: $1,100
  • Full page: $950
  • Half page: $500
  • Third page: $400
  • Quarter page: $300

CLASSIFIED ADVERTISING
Receive 10 percent off the total price of any combination package classified advertisement. A combination package includes a posting in the journal, on MPA’s Web site and in the e-news weekly newsletter to members. Regular price is $150 per 200 characters per month.

WEB SITE ADVERTISING
Receive the following special pricing on Web site advertising:

Homepage billboard

  • One month: $575
  • One year: $5,750

Pharm.D.(evelopments) student blog sponsorship

  • One month: $75
  • One year: $750

E-news weekly sponsorship

  • One month: $250
  • One year: $2,500
 

 

PACKAGE DEALS
Sign up to advertise in Michigan Pharmacist for the entire year (four issues) and receive the following special pricing on full-color display advertising:

  • Back cover: $1,000
  • Full page: $925
  • Half page: $475
  • Third page: $375
  • Quarter page: $275

Take advantage of these special deals that combine display advertising in Michigan Pharmacist journal with advertising on the homepage of MPA’s Web site:

  • Back cover ad and homepage billboard for one month: $2,250
  • Full page ad and homepage billboard for one month: $1,850
  • Half page ad and homepage billboard for one month: $1,250
  • Third page and homepage billboard for one month: $1,000
  • Quarter page and homepage billboard for one month: $875
Web site Advertising

MichiganPharmacists.org provides valuable pharmacy resources 24 hours a day. From Jan. 1-Nov. 21, 2011, our Web site received more than 82,000 visits and more than 215,000 page views. This is up more than 5,000 visits from the same time in 2010. MPA offers homepage billboards for $600 per month or $6,000 per year. MPA members and interested parties also use MPA's online classifieds section to discover job opportunities and products needed by pharmacy professionals. Classifieds are also included in e-news weekly.

E-news weekly is MPA’s Wednesday membership e-newsletter, providing pharmacy breaking news, important information for members, continuing education opportunities, upcoming events and classifieds. This member benefit keeps pharmacy professionals up-to-date on the latest practice news and events and happenings in the association. MPA offers sponsorship of this newsletter for $300 per month or $3,000 per year.


Pharm.D.(evelopments)
is MPA’s student blog geared toward studentpharmacists in Michigan and members of Student Michigan PharmacistsAssociation. Visitors can post comments, share photos and interact with one other, as we bring the latest pharmacy news to emerging professionals in the industry. MPA offers sponsorship of the student blog for $100 per month or $1,000 per year. This includes an ad on the blog page and on the Student MPA Facebook page.

View the Web site Advertising Information Sheet for more details and the web site advertising contract. Special pricing may also be available.

Display Advertising

Michigan Pharmacist is the official journal of MPA and provides important information about the issues facing pharmacy today, serving as a primary reference source for pharmacists on medications, reimbursement, patient-focused care and continuing education. MPA offers a wide range of display and classified advertising solutions in Michigan Pharmacist, including full color and back cover possibilities.

Rates are discounted as insertions increase. There is also special pricing offered for each issue. Full color is available, as well as black and white for half, third and quarter pages. See rate card for pricing, specific dimensions, mechanical and reproduction requirements.

View the Michigan Pharmacist advertising contract.

Classified Advertising

Classified advertising is available online and in Michigan Pharmacist. MPA's combination package gives advertisers the maximum advantage of print and Web site exposure. All online classifieds are included in e-news weekly, an e-newsletter sent to our membership every Wednesday.

View the rate card for line advertising rates, business card advertising and other classified information. There may also be special pricing available. View the classified advertising contract.

 

Contact Us
MPA is always willing to combine opportunities together to assist advertisers in promoting their business. If there's something you don't see here, inquire about it, and we will help you develop the best package to suit your company's needs.

For more information on advertising with MPA, please contact:
Carl Mischka
Advertising Sales
ph: (252) 626-8199 | fx: (517) 627-4201 or (252) 638-6831 |
e-mail: CarlMischka@aol.com

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