Health Observances

The pharmacy news section of the MPA Web site is designed to provide members with immediate access to timely and relevant information about pharmacy and our Association. In this section, you will find information on MPA activities, Association members, the latest issues impacting the pharmacy profession and press releases from MPA and its affiliates.

Members are also encouraged to join the conversation by following MPA on Twitter @MIPharmacists for the latest breaking news. For more information on MPA's presence on social networking sites, visit our social media page.


Health Observances

Celebrate different health observances that are relevant to pharmacy professionals. MPA will share information about recognized month and day observances in our publications; however, you're encouraged to visit our Health Observances page for a complete look at the year to plan your own recognition and promotions in advance!

That’s My Pharmacist Campaign Now Encompasses Monthly Health Observances

In 2015, MPA launched the new and improved That’s My Pharmacist campaign. Materials were redesigned with the overall goal of improving quality and effectiveness. Last year’s campaign focused on these main points:

  • Redesign messages based on theory, considering source credibility
  • Consider audience literacy and health literacy.

Based on member feedback, we will making the That’s My Pharmacist Campaign a year-round campaign. Each month will focus on a specific health observance. MPA will provide a flyer for pharmacies to print off and display or make available to patients that is specific to the featured health observance for that month. Here is a list of the topics covered in the first quarter of 2016:

JANUARY
National Birth Defect Prevention Month  

FEBRUARY 
American Heart Month 

MARCH 
National Kidney Month

Visit www.ThatsMyPharmacist.com to access a flyer for each of the observances above. Print off the flyer and share the key information included with your patients! The details included in these resources will help your patients further understand the importance of utilizing their pharmacist as a vital member of their personal health care team.


Posted in: Health Observances
Dec. 6-12 is National Influenza Vaccination Week!
It's National Influenza Vaccination Week (NIVW)! Did you know that flu season can begin as early as October, it usually peaks between December and February, and it can last as late as May? As long as flu virsues are spreading, it's not too late to get a flu vaccine to protect yourself and your loved ones through fall, winter and into spring. #GetAFluVax


National Influenza Vaccination Week (NIVW) is being recognized Dec. 6-12 this year. This event highlights the importance of continuing influenza vaccination throughout the season. We have not hit peak flu season yet, so there is still time to get vaccinated. Influenza vaccines are available for people ages six months and older, and because the prominent flu strains change each year, it is important to get a flu shot every year. To continue to spread the word and reach our patients, pharmacists and pharmacies can customize resources available from the Centers for Disease Control and Prevention on the NIVW section of its Web site, including fact sheets, a media toolkit, customizable posters and flyers, matte articles for print news stories, web buttons and banners, and much more. Nearly one-third of adults in Michigan who have already received their flu shot received it from a pharmacist. Let’s keep that momentum going to ensure our patients and communities are protected from influenza this year.

Posted in: Health Observances
Pharmacists Month, Pharmacy Week and Pharmacy Technician Day

by Tisha Lewis, CPhT, MSPT Executive Committee

 

Established in 1925, American Pharmacists Month (APhM) has brought attention to the pharmaceutical profession and developed a history of bringing awareness to public health regarding pharmacy topics. During APhM, in the state of Michigan, we celebrate Michigan Pharmacy Week the third full week in October (Oct. 18-24, 2015). Throughout history, the role of the pharmacist has expanded and evolved into what we see today. In 2004, the month of October was dedicated to highlighting those new roles of the pharmacist. It is a chance to promote the importance of “knowing your pharmacist” and the critical part they play in a patient’s health care as well as the critical role of technicians in supporting pharmacy practice. Utilize resources created by MPA and the Michigan Society of Health-System Pharmacists (MSHP) Public Affairs Committee to educate your patients on the value of pharmacy.


  • Pharmacists as Providers: The MPA/MSHP Public Affairs Committee developed a resource to help patients learn about the role that pharmacists play in various areas. This will help them understand how to best utilize the services provided in a pharmacy and play an active role in their own health care. Click here to access the patient version of the resource. There is also one geared toward other health care providers and legislators that also demonstrate the impact that pharmacists have on improving patient care and reducing health care costs. The brochure includes a flyer on pharmacy technicians as well, highlighting unique roles of technicians and how they have expanded their practice.

  • That’s My Pharmacist: That’s My Pharmacist is a public relations initiative that encourages patients to get to know their pharmacist. In 2015, the MPA and MSHP Public Affairs Committee revamped campaign materials with fresh, vibrant colors and new messaging. Click here to access advertisements, a brochure and medication card, flyers and posters, including customizable versions that you can add your logo to.

In addition to APhM and Michigan Pharmacy Week, we celebrate National Pharmacy Technician Day. This year marks the 25th annual observance of National Pharmacy Technician Day on Oct. 20, 2015. This is a day to recognize the critical contributions pharmacy technicians make every day in the pharmacy. The first National Pharmacy Technician Day was established in 1991, promoting the theme of “technician recognition.” The Pharmacy Technician Certification Board (PTCB) has taken several actions to make it easy for organizations to participate in this observance, including the following:

  • Created a theme: PTCB has deemed Pharmacy Technicians: Celebrating our Role on the Health Care Team the theme of this year’s National Pharmacy Technician Day. They encourage you to use this theme in any notices disseminated.
  • Created a graphic identity: PTCB created a common identity to create consistency and a graphic likeness to associate with the observance. Please visit the MPA Web site to access these graphics.
  • Offering discounts on products: PTCB is offering a 20 percent discount to their online store from Oct. 20-31. Consider promoting this information to technicians at your practice site. Click here for information on other discounts being offered by various organizations!
  • Created a hashtag for social media: Use #RxTechDay on Twitter or Facebook to highlight your celebrations! In addition, be sure to follow MPA on Twitter @MIPharmacists and like our Facebook page. MPA will be sharing any photos, posts or Tweets that we see throughout the day and members are encouraged to tag us in posts to make it easier for us to share!

If you have any questions about how to celebrate APhM or Michigan Pharmacy Week, please contact MPA Director of Communications Leah Ball at (517) 377-0232 or Leah@MichiganPharmacists.org.

Posted in: Health Observances
Capital Area Pharmacists Association Update: New Idea to Spread the Word about Michigan Pharmacy Week

by Denise Pratt, Pharm.D., Central Regional Society Delegate

 

Over the years, Capital Area Pharmacists Association (CAPA) has utilized different forms of media to publicize Michigan Pharmacy Week, which will be observed Oct. 18-24 this year. We have purchased billboard space in the Lansing area (the cost led to only one billboard being placed each year) and developed a 30-second advertising spot that ran at a local movie theatre before the feature films. Both ideas were well received but the CAPA Board felt that not as many people saw these advertisements as we would have liked for the amount of money spent on placement. Therefore, our challenge became sharing information about Pharmacy Week with the public for a minimal cost.

 

Scattered throughout the Lansing area are several pedestrian walkways that cross over many of the busy three- and four-lane streets. We discovered that we could have one or two outdoor banners made that can be hung on these walkways. In addition, the banners could be reused every year if the content was made generic such as without a date. Each year, a banner permit fee is required, along with a fee from the Parks and Recreation Commission to hang and remove the banner(s) from some of these crosswalks throughout the city. The banners are displayed for approximately two weeks and then returned for future use. Utilizing a graphic arts class within the area school district, two banners will be produced for less than $200. Fees for permits, installation and removal of the banners are less than $300, providing CAPA with a cost effective public relations campaign that reaches a wider audience!

Posted in: Health Observances
Gov. Snyder Declares Oct. 18-24 Michigan Pharmacy Week!

Michigan Gov. Rick Snyder recently declared Oct. 18-24 Pharmacy Week in Michigan! Members can now access the proclamation document online to use in their Pharmacy Week communications, proudly display in their pharmacy or practice site, or in conjunction with an event to honor the observance. This annual celebration is an important time to reflect on your professional accomplishments, honor your colleagues and share with the public why you’re proud to be a pharmacist.

Take this opportunity to educate your patients on the variety of ways that pharmacists provide direct patient care. MPA has a variety of resources available to assist you in educating patients. Click on the links below to access these resources online.

  • Pharmacists as Providers: The MPA and Michigan Society of Health-System Pharmacists (MSHP) Public Affairs Committee developed a resource to help patients learn about the role that pharmacists play in various areas. This will help them understand how to best utilize the services that you as a pharmacist provide and play an active role in their own health care. Click here to access the patient version of the resource. There is also one geared toward other health care providers and legislators that demonstrates the impact that pharmacists have on improving patient care and reducing health care costs.

  • That’s My Pharmacist: That's My Pharmacist is a public relations initiative that encourages patients to get to know their pharmacist. In 2015, the MPA and MSHP Public Affairs Committee revamped campaign materials with fresh, vibrant colors and new messaging. Click here to access advertisements, a brochure and medication card, flyers and posters, including customizable versions that you can add your logo to.
Posted in: Health Observances
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